The spring of 2016 has been spent working with the fine fellows at Privacy.com. Privacy is a virtual credit card service that protects your online purchases from theft or data breaches. One click with their Chrome extension fills out credit card forms, saving you time and giving you peace of mind when shopping online.
With Privacy, we built out an activation email campaign to convince registered users to connect a funding source and make purchases with Privacy cards. We send a series of emails describing the benefits of using Privacy and the online shopping superpowers it provides.
We take a deep dive into why you should switch your online accounts over to Privacy cards:
We also built out campaigns highlighting new features on the service, including support for over 15,000 U.S. banks through an integration with a third-party banking API service:
We are continuing to ideate and improve on these campaigns, but so far, we've been able to convert hundreds of users to regular Privacy customers.