Bezar: Customer Experience

Bezar is where people who design special things connect with people who desire special things. It is a curated platform dedicated to modern design, authenticity, designer's livelihoods, and quality goods.

Bezar Homepage

At Bezar, I worked with creative director PJ Mattan and developers Friends of the Web to implement PJ's visual design framework to a usable and functional e-commerce experience.

The designs emphasized the individual designer, providing backstory and striking visuals to represent their brand:

Beth Hoeckel Storefront

After launch, we iterated on multiple pages to optimize for conversion, including product pages and the customer's shopping cart. The product pages were transitioned to a traditional e-commerce layout, increasing conversion on the page by 33%:

Bezar Product Page

The customer's shopping cart was modified from an individual landing page into a modal, allowing customers to quickly begin checkout from anywhere on the site:

Bezar Shopping Cart

We also launched a major feature which allowed customer to browse products by category. An organized category taxonomy structure allowed customers to browse multiple levels of subcategories to find the perfect purchase:

Bezar Browse Products

We also designed an improved checkout experience that will be implemented in the future:

Bezar Checkout

In addition to interface design, I was able to explore visual design with PJ's direction, building out marketing and transactional email campaigns:

Activation Email

We played up the friendliness of the Bezar brand in lots of small places, including the order confirmation email:

Order Confirmation Email

You can see this work live on