Bezar is where people who design special things connect with people who desire special things. It is a curated platform dedicated to modern design, authenticity, designer's livelihoods, and quality goods.
The designs emphasized the individual designer, providing backstory and striking visuals to represent their brand:
After launch, we iterated on multiple pages to optimize for conversion, including product pages and the customer's shopping cart. The product pages were transitioned to a traditional e-commerce layout, increasing conversion on the page by 33%:
The customer's shopping cart was modified from an individual landing page into a modal, allowing customers to quickly begin checkout from anywhere on the site:
We also launched a major feature which allowed customer to browse products by category. An organized category taxonomy structure allowed customers to browse multiple levels of subcategories to find the perfect purchase:
We also designed an improved checkout experience that will be implemented in the future:
In addition to interface design, I was able to explore visual design with PJ's direction, building out marketing and transactional email campaigns:
We played up the friendliness of the Bezar brand in lots of small places, including the order confirmation email:
You can see this work live on Bezar.com.